World Breastfeeding Week is celebrated every year from August 1st to the 7th to encourage breastfeeding and improve the health of babies around the world. It commemorates the Innocenti Declaration signed in August 1990 by government policymakers, WHO, UNICEF, and other organizations to protect, promote and support breastfeeding. Since 2016, WBW is aligned with the UN Sustainable Development Goals (SDGs).